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“There are so many players on Roblox, you will find your special, perfect audience,” Callmehbob says. She says the key to success is replay-ability, including ways to earn money in the game, and making a game that you yourself would want to play.

Despite no prior experience, she turned her hobby into a full-time gig: Royale High has been played more than 5 billion times. He says it’s one of the few games he can play with all his friends.Ĭallmehbob started playing Roblox in 2007-yes, it's been around that long-but it wasn’t until 2017, at the age of 22, that she decided to start developing a game for the platform. My 11-year-old son plays other games and says he’s not that into Roblox, but the fact that he’s often playing it when I look over his shoulder tells a different story.

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It’s completely free to make a Roblox account. You can play it virtually anywhere, from an Xbox to a phone, laptop, or PC, and it boasts more than 32.6 million daily active users as well as 8 million active creators and developers spanning 180 countries. The company recently began trading on the New York Stock Exchange and was valued at a staggering $45 billion. Roblox is the most popular game with 5- to 12-year-olds in the US, according to Rooster Money, and it topped the pocket money spending charts in the UK in 2020 ahead of Fortnite. She even spends a chunk of her allowance on a Roblox Premium subscription.

My house is packed with video game consoles, phones, and computers hosting a world of shiny AAA games and quirky indies, yet my 8-year-old daughter spends the bulk of her time in a free-to-play game called Roblox on whatever screen is in front of her.

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